The irony of today's post is twofold: Firstly, in order to have a successful blog, one must post on a schedule. Regrettably I have ruined that schedule by failing to post yesterday!
The second irony is that, while the points outlined by Dave Kerpen's article, "How to Write More Successful Blog Posts," are very important, I fail to follow them most of the time.
So here is a list of things I should be doing:
- Write an amazing headline
- It's the only thing a potential reader sees
- It is the catalyst for sharing
- Pictures are worth a thousand words
- We are drawn to images; using them throughout your post will drive readers through to the "share" buttons!
- Bullet points are extremely useful
- They attract the reader's attention
- They make data simple and easy to understand
- Make your audience look good when they share
- Will they look smarter, funnier, etc., to their network?
- Ask for engagement in your conclusion
- Ask them to share, comment, etc.
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