Use the Theory of Seven to Get Your Point Across by Bruce Kasanoff

From the LinkedIn article by Bruce Kasanoff, I provide a summary of his Theory of Seven.

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Any time you have to communicate with a large group of people, communicate as though they are 7-year-olds. Don't talk down to them, rather be interesting, clear, and simple.

• Simplify your priorities - The larger your audience, the more vital it is to be clear.
• Be clear about what's next - If you want people to act, be 100% clear on what will happen next.
• Don't be intellectual - The larger your audience, the less room there is to be intellectual.
• Don't assume that others are idiots - Speaking simply does not mean disrespecting your audience; be interesting, not idiotic.
• Keep things moving - Use a a pace whereby something interesting and useful is always happening.
• Be creative, unpredictable, passionate, supportive, kind, and interested - Make every moment so interesting no one wants to go to the bathroom, in case they miss something.