In my never-ending quest to pick up every tip and trick to good public presentations, I ran across
this book. It is, by far, not the best book I've read, though it has very high ratings and accolades. Well, to each his own, I guess. Below is a summary of the main points.
---
Setting the Stage
Successful presentations closely resemble the structure of a three-act play.
Act 1: Creating the Story
You must have a gripping narrative that engages your listeners.
Scene 1: Plan in Analog
- Think out exactly what you want to say.
- Write a presentation plan and create a storyboard.
- Carefully sketch your ideas and script your speech as completely as possible.
- Spend 90 hours preparing a 1-hour presentation, mostly in research and planning.
Scene 2: Answer the One Question that Matters Most
- Why should your listener care about your idea?
- Deliver the answer early to engage quickly and make therm eager to hear more.
Scene 3: Develop a Messianic Sense of Purpose
- "We're here to put a dent in the universe."
Scene 4: Create Twitter-like Headlines
- People remember short, to-the-point headlines.
Scene 5: Draw a Roadmap
- Create a verbal roadmap that shows exactly where you plan to take them.
Scene 6: Introduce the Antagonist
- Include villains in your presentation.
- Communicate how your product or service will eliminate them.
Scene 7: Reveal the Conquering Hero
- Detail the problems of your industry.
- Lay out your vision of how your new offering will vastly improve the landscape.
Act 2: Delivering the Experience
You must create visually appealing and "must-have" experiences.
Scene 1: Channel Their Inner Zen
- Keep things simple and elegant.
Scene 2: Dress Up your Numbers
- They have little meaning unless placed in context.
Scene 3: Use "Amazingly Zippy" Words
- Don't bog down your presentation with jargon. Instead use words which convey the emotion of your offering.
Scene 4: Share the Stage
- Don't be afraid to share the limelight.
Scene 5: Use Props
- Involve as many of your audience as possible.
Scene 6: Share a Startling Moment
- During your presentation, plan special and startling moments to wow.
Act 3: Redefining and Rehearsing
Even the greatest presentation will fall flat if you don't practice it to perfection.
Scene 1: Master Stage Presence
- Maintain eye contact with the audience at all times.
- Don't hide behind a lectern.
- Keep open posture.
- Constantly gesture and change the tone, inflection, volume, and tempo of your words.
Scene 2: Make it Look Effortless
- Each presentation should be the result of weeks of prep.
Scene 3: Wear the Appropriate "Costume"
- Always dress appropriately for the crowd.
Scene 4: Toss the Script
- Reading from scripts distances you from your audience.
- Practice so that eventually only one or two main words from your script will allow you to recall sentences.
Scene 5: Have Fun
- Don't just educate: entertain.
- If a problem occurs, acknowledge, smile, and continue.
- Enjoy yourself!