This book, "The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!", by Tom Peters, was not one of my favorites. He does however raise several good points with regards to how one should go about rebranding one's self for the workplace, which I am reproducing here:
- Don't neglect any details, from personal style to business card.
- Connections (networking) are a critical asset.
- How you spend your time will define you. Be sure it truly reflects your priorities.
- To get what you want, first identify your goals.
- Develop a portfolio of attributes and skills.
- Take jobs no one else wants and make them enviable.
- See everyone and everything as a potential resource.
- Be noticeably good at something.
- To stay fresh, welcome unusual influences.
- Be design conscious.
- Develop solid public speaking skills.
- Be a leader, even if no one follows for now.
- Promote yourself daily.
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